The US business magazine Fortune has included GROHE , the world’s leading provider of sanitary fittings, in this year’s “Change the World” ranking. The list includes 50 international companies whose business strategies have a demonstrably positive impact on society. In their assessment, Fortune and its partners evaluated the quantifiable social benefit, economic viability and degree of innovation of different companies. GROHE is the only company in the sanitary industry, and the only German company, to be included in Fortune’s list.
Fortune: GROHE minimises water and energy usage as well as avoiding waste
In its decision statement, Fortune explicitly commended GROHE’s extraordinary commitment to saving water and energy, as well as to avoiding waste. In particular, Fortune praised the recycling of 99 per cent of the water needed to manufacture GROHE kitchen and bathroom taps. The new Sense and Sense Guard smart home system – which permits early detection and prevention of water damage – was also deemed exceptional by Fortune. Another product specifically named in Fortune’s official decision statement is GROHE Blue, the kitchen tap that delivers delicious filtered water chilled to the perfect drinking temperature in three options – still, medium or sparkling – at the touch of a button. Compared to bottled mineral water, the system reduces CO2 emissions by 60 per cent.
Motivation and stimulus for GROHE
“We are overjoyed at this accolade and very proud. Sustainability has always been an integral part of our company’s DNA. We will continue to contribute to sustainability with our innovative products and technologies, so that future generations will also have the opportunity to experience the ‘Pure Freude an Wasser’ without worries”, says GROHE CEO Michael Rauterkus. At the beginning of the year, the company was awarded the CSR Award of the German Federal Government for particularly sustainable business.