Jaguar Land Rover South Africa commits to electrified future

Jaguar Land Rover announces electric and hybrid models in South Africa in 2019Jaguar Land Rover South Africa is committed to an electrified future, with its first all-electric and hybrid models arriving in South Africa from 2019. This forms part of the brand’s global goal of reducing emissions, as well as working towards its timetable of offering autonomous, connected electric vehicles.

The announcement was made by Dr Ralf Speth, Jaguar Land Rover Global CEO,  at the new Jaguar Land Rover Waterford retailer in northern Johannesburg.

Dr Ralf Speth said:

“Jaguar and Land Rover are unbelievable brands. What we have done over the last seven or eight years is sensational – creating a different colour in the automotive industry. We don’t do ordinary at Jaguar Land Rover. The company is still growing in many ways. We are introducing new models for Land Rover and Jaguar, and we are at the forefront of electrification.”

Jaguar’s electrification has started in Formula E motorsport, where it is the first premium manufacturer to join the all-electric racing series. With a Formula E testbed and extraordinary R&D spend of £4.5 billion in 2017, the company is making rapid progress towards a future of electrified models.

The Jaguar I-PACE will be the company’s first all-electric vehicle. Dr Speth confirmed it will be introduced in South Africa in 2019. As the British brand’s first all-electric vehicle, it will retain Jaguar’s sports car DNA while offering consumers a practical five-seater SUV package with a usable range of up to 500km on a single charge.

Presently, only a small portion of new vehicle sales are hybrid models, while electric vehicle (EV) sales represent a fraction of one per cent. Model availability and development of infrastructure remain key. Jaguar Land Rover South Africa has invested R1.1 billion on updating its retail network to offer customers a world-class, premium retail experience and start preparing for future product. By 2019 all local retailers will boast the brand’s global identity and be fully prepared to sell and service electric vehicles.

Jaguar Land Rover South Africa also intends to cooperate with the Electric Vehicle Industry Association (EVIA), which represents local vehicle manufacturers focusing on electrification. Through this industry body, Jaguar Land Rover will engage with government on measures to aid the adoption of EVs, including advising on charging standards and opportunities to develop infrastructure.

Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa, said:

“Our rollout plan for I-PACE includes installing electric infrastructure at all our dealers and ensuring our retail network can support these products in every way. At the moment, there are no incentives for EVs, and we are in full support of the motor industry’s push for lower taxes on these vehicles. We will work with EVIA on this, as well as its efforts to have shared charging infrastructure in public areas.”

Jaguar Land Rover’s global strategy includes continued development of its efficient, environmentally friendly Ingenium petrol and diesel engines, as well as plans for every new vehicle line to have some degree of electrification, from 2020. These electrified models will be considered for the South African market based on customer demand and market conditions. Jaguar Land Rover has existing hybrid options in select international markets and hybrid drivetrain options will be introduced in South Africa by 2018.

Dr Speth said:

“Electrification will come faster than we expect. From 2020 onwards, all of our cars will be electrified to a certain degree.  A customer can have the propulsion system of their choice.”

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