“Never before has the issue of plastics in our oceans received so much attention on a global scale. Plastics|SA, the umbrella organisation representing the entire South African plastics value chain, signed The Declaration of the Global Plastics Associations for Solutions on Marine Litter, also known as the “Joint Declaration” in 2011. According to this declaration, we are committed to doing everything in our power to help protect our marine life from plastic and other packaging materials which are threatening their natural habitats and therefore also their survival,” explains Plastics|SA’s Marketing & Communications Executive, Monya Vermaak.
According to Vermaak, The Blue Planet II inspired the new campaign– a nature documentary series on marine life in which naturalist Sir David Attenborough highlighted the growing problem of litter found in the oceans.
Throughout the adverts, the beautiful sounds and images of whales, dolphins and seagulls take centre stage while the narrator explains that not everything in the sea is as beautiful as the creatures who live in it. “Carelessly discarded plastic breaks down into small particles that look like food. When eaten, they harm sea creatures from tiny fish to large whales. Be responsible. Don’t let plastics end up in the ocean,” the Attenborough-like voice warns.
The adverts will broadcast on various DSTV channels and selected radio stations over the next few months to ensure maximum coverage. The campaign has also been adapted for printed media and will be shared on Plastics|SA’s various social media platforms such as Facebook, Instagram and Twitter.
“Marine litter is a global problem that needs to be tackled on a global scale. Effective solutions that prevent all types of litter from entering the oceans, need to be developed. Our results of the latest International Coastal Clean-Up have shown that pollution in the oceans and on our beaches is caused by irresponsible human behaviour that needs to be addressed and corrected. Plastics are valuable and make modern life convenient and easy, but they need to enter the recycling stream to maintain their value and be kept out of the environment. We are confident that our new adverts will help to drive the message home even further,” Vermaak concludes.
For more information, visit www.plasticsinfo.co.za